What is BrandVue?
World Link for Law's 'BrandVue' is a trademark research service for individual EU countries; groups of EU countries; or the whole EU, centrally coordinated to save you time and money. The service is provided by the EU members of World Link for Law an international network of lawyers and law firms, with considerable expertise of trademark registrations and related intellectual property issues.

The purpose
It is increasingly difficult to differentiate your products or services and their brand identity from competitors' similar products or services. Possibly you believe that you have created a unique concept. These are your creative achievements and they reflect your time and investment; and future sales potential. Many businesses rightly wish to protect this investment.

Trademarks need to be carefully proposed and selected to guard against competitive activities. You need to be sure that your proposed trademark does not conflict with an existing trademark in the same class, or there is a risk of significant loss of investment, sales, marketing and promotion, in addition to the risk of potential litigation. Good, advanced research is very important.